Hi.

I’m Stu Harkness. AKA Stubacca. Born with a full beard and size 48 feet.

I grew up playing football but failed as a professional and soon realised I may be better off writing about sport. Hence why a lot of stuff here skews that way, having creatively run both Nike and adidas, among a spectrum of other blue chip brands and categories globally.

Sport also showed me the strength of teamwork. Many thanks to everyone who contributed to the work on this site. Plus my old Watford tutor, Tony Cullingham, who taught us to never be boring. Rest in preposterousness TC.

Note, I originally cut my teeth in advertising at TBWA on PlayStation. Then Wieden + Kennedy London and Portland as a CD. Plus a stint in the Amsterdam office making Write The Future for Nike with film director Alejandro Gonzalez Inarritu.

While in the US I ran the Facebook brand helping the world’s biggest online community grow to over a billion users by strategically celebrating the value of Friends. Plus cannonballing Zuck.

I was also in charge of Powerade, working with NBA legend LeBron James, plus originated the brand’s ‘Just A Kid From Somewhere’ campaign.

I came back to Europe to be an ECD at 72andSunny Amsterdam, helping oversee a breadth of work and grow a diversely talented crew of 200.

I left 72 to eventually help start up GentleForces. Building a sports brand from scratch as H&M MOVE, featuring fitness icon Jane Fonda.

I always aim to make culturally impactful ideas, that drive conversation, as well as brands and business forward. Creativity fuels the bottom line.

Awards aren’t my motivation but have been lucky to win Best In Show or Gold at all the major shows globally, including the Cannes Lions Film Grand Prix.

Am happy to plug in agency or client side, or make work direct as can also service production when needed. That’s the flex of MrHarkness2U.

Writing is my passion with a side order of craft. Plus hopefully having a laugh. Holla if you need a hand with a brand or wanna make something fun.